SAMHSA Launches New Suicide Prevention
Campaign for Teens
SAVE Serves as an Advisor in Development of TV, Radio and Print PSAs
The Substance Abuse and Mental Health Services Administration (SAMHSA), along with the Ad Council and the Inspire USA Foundation, launched a new Teen Suicide Prevention public service advertising campaign, the first teen suicide prevention effort from SAMHSA to utilize a national mass media strategy, as well as a robust digital outreach to troubled teens. SAVE's Executive Director, Dr. Dan Reidenberg, served as an advisor to the project.
|The PSA campaign, called We Can Help Us, was developed from the insight that many teens encounter the same tough times, but many also develop positive solutions to help them get past those tough times. Whatever their problem, the campaign reminds teens that there are positive, constructive ways to get through it.|
The ads empower struggling teens to overcome their issues and drive them to reachout.com to hear stories from others like them who successfully conquered their tough times. The campaign includes television, radio and print advertising, as well as mall and in-school posters and viral videos. Reachout.com features stories from teens, as well as fact sheets to help cope with tough issues, and links to resources including the National Suicide Prevention Lifeline for teens in need of immediate help.
Issues covered include warning signs for suicide, depression, eating disorders, as well as advice on relationships and coping strategies. The site includes videos, audio stories and other interactive features. Visitors can also view a series of animations that bring to life stories submitted by teens. Teens' stories were shared with animation studios around the world who each added their unique artistic sensibilities to the animations, which also can be shared as viral videos.
|Each page on reachout.com includes a prominent call-out to the National Suicide Prevention Lifeline at 1-800-273-TALK (8255), a resource for individuals who are in crisis and need immediate help and support.|
Click here for more information on the We Can Help Us campaign, including samples of TV, radio and print PSAs and how you can use this material to support teen suicide prevention in your community.