BLOOMINGTON, Minn. (July 2, 2026) – SAVE (Suicide Awareness Voices of Education), one of the leading advocates for passage of Minnesota’s social media warning label law, released the following statement from CEO Erich Mische regarding the NetChoice lawsuit challenging the legislation and delayed implementation of Minnesota’s social media warning label law:

“On July 1, Minnesota was supposed to make history with a law requiring social media platforms to display a warning label alerting users that prolonged social media use can pose a hazard to their mental health, and connecting them to resources like the 988 Suicide and Crisis Lifeline. Instead, the law is on hold because of a lawsuit filed by NetChoice, a trade group backed by Big Tech.

“The harmful impacts of social media on young people are not subjective. They are well-documented, linking social media use to depression, anxiety, self-harm, suicidal
ideation, and eating disorders. This lawsuit is yet another attempt by Big Tech to avoid accountability and continue profiting off the lives of our kids.

“SAVE is not going anywhere. We will continue our fight across the country to protect children online, standing with parents, young people, lawmakers, and advocates, including pushing for passage of the strongest version of the Kids Online Safety Act in Congress.”

About SAVE

SAVE (Suicide Awareness Voices of Education) is a Minnesota-based national suicide prevention nonprofit. Founded in 1989, SAVE was among the first organizations in the nation dedicated to the prevention of suicide. SAVE works to prevent suicide through public awareness and education, to reduce stigma, and to serve as a resource to those touched by suicide, turning awareness into action and action into hope. Learn more at save.org.